German fitness corporation set to launch UFC GYM’s TRAIN DIFFERENT® philosophy

Berlin, Germany – UFC GYM® today announced a new, exclusive 10-year partnership with PJB Sport Investment GmbH to open more than 70 locations throughout Germany. This groundbreaking partnership will bring UFC GYM’s trademark franchise formats to all fitness enthusiasts while offering full-service fitness, high quality equipment, coaching, classes, and amenities geared towards all levels.

“We’re excited to announce our partnership with PJB Sport Investment GmbH to bring UFC GYM to Germany and continue our expansion into the European market,” UFC GYM Chief Executive Officer Adam Sedlack said. “Germany has a significant population of both MMA fans and fitness enthusiasts, which presents a great opportunity to launch our pioneering TRAIN DIFFERENT® philosophy, while offering innovative classes and world-class facilities. UFC GYM programs have helped countless members achieve next-level results and it’s an honor to bring our revolutionary style of training to Germany’s fitness community.”

Since debuting in 2009, UFC GYM has opened more than 170 locations and is in development in over 37 countries around the world, training a global community of more than 125,000 members.

“I’m very proud that UFC GYM is finally coming to Germany, as the brand is a worldwide leader in MMA and combat fitness,” UFC GYM – Germany Managing Director Adrian Bakos said. “We’re excited that very soon, our members will be able to train in UFC GYM locations throughout Germany, under the guidance and amazing conditions of world-class coaches!”

With three club formats – designated as Signature, Core and Class – members will benefit from a full-range of functional fitness classes, group and private MMA training, group fitness, personal and group dynamic performance-based training, plus MMA youth programming.

UFC GYM’s unique approach to fitness incorporates a wide range of disciplines, including a variety of high energy group classes, traditional resistance, and functional training for all ages. All programming has been developed through access to the training regimens of UFC® athletes, providing members with everything they need to move, get fit and live a healthy life.

Membership includes unlimited access to UFC’s world-famous Octagon® and signature classes such as Daily Ultimate Training® (DUT®), TRX®, Muay Thai, Brazilian jiu jitsu, kickboxing, boxing, mixed martial arts conditioning, women’s self-defense, as well as popular group fitness classes.

UFC GYM will operate as a franchise company in Germany. Franchisees will have the opportunity to open their own UFC GYM at their desired location and therefore will write their own success story. It is possible to open a new UFC GYM at a new location but also to transform an old gym into a brand-new UFC GYM. Franchisees can choose between three different UFC GYM formats: Signature, Core und Class.

For more information, contact PJB Sport Investment GmbH in Berlin. They own the franchise and license rights of UFC GYM in Germany and will guide franchisees through the process. If you are interested in becoming a franchisee of UFC GYM in Germany, please visit www.ufcgymfranchise.de and fill out the contact form.

About UFC GYM®
UFC GYM® is the first major brand extension of UFC®, the world’s premier MMA organization. In alliance with New Evolution Ventures™ (NeV), developers of many of the world’s most successful fitness brands. As the first to combine the worlds of MMA and fitness, UFC GYM’s TRAIN DIFFERENT® approach creates an atmosphere where members can see immediate results and appeals to all ages and training levels. UFC GYM is the ultimate fitness experience. The brand is not what you expect, and more than you can imagine. With 170 locations opened and over 700 currently in development, UFC GYM is revolutionizing the fitness industry. For more information, please visit www.ufcgym.com. Follow UFC GYM at Facebook.com/UFCGYM, Twitter and Instagram: @UFCGYM. Subscribe at YouTube: www.youtube.com/UFCgym.

About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 625 million fans and 142 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world, while broadcasting to approximately 900M TV households across more than 175 territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 70 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC was acquired in 2016 by global entertainment, sports and content company Endeavor, along with strategic investors Silver Lake Partners and KKR. UFC is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat, Instagram and TikTok: @UFC.

About PJB Sport Investment GmbH
PJB Sport Investment GmbH is the exclusive franchise partner of UFC GYM in Germany and was founded in 2020 in Berlin. Chief Executive Officer Adrian Bakos dedicated his life to promote MMA in Germany and helped the sport to rise to new heights. Many athletes and promotions benefited from his experience and support over the last decade. Further members of the company are an internal marketing team, an attorney, a real estate expert as well as a franchise development team. PJB Sport Investment GmbH supports and guides potential franchisees right from the beginning. Together with further sub-franchisees PJB Sport Investment GmbH wants to promote UFC GYM’s approach of TRAIN DIFFERENT® in Germany.

Ashley Fitzgerald – ashley.fitzgerald@ufcgym.com
Brian Smith – bsmith@ufc.com
Robert Jablukov – robert.jablukov@ufcgym.de